wow is this ever true:

Back in the day, at the old HP (not this one, the one that still was named after the founders, Bill and Dave), we talked quite a bit about “Cost of Quality” – which was entirely directed at the costs of poor quality code released into the field. The direct costs went up by one or two orders of magnitude each step along the lifecycle. The cost of fixing a bug post-release were something like 10 thousand times the cost of fixing it in development.